conflicted marketing

Current Mood: impatient
Current Music: "Animal (Fuck Like A Beast)" by W.A.S.P., appropriately enough

Please take a moment and watch at this ad for Trojan condoms.

This ad has apparently met with some resistance from the major television networks because using sex to sell cars and food is fine, but not for condoms? I really don't care about the controversy, but I do have a problem with the marketing. The tagline for this campaign is:

evolve

use a condom every time

Now, am I the only one that sees mixed messages here? That's basically saying:

procreate so many times that random genetic mutations appear

don't have babies

Somebody's probably going to mention that Trojan probably is also focusing on prevention/spread of STIs and such, and their point is that you shouldn't act like a sexually focused animal but instead "class it up" by using a condom for your random hookups. Still, they're telling you to attempt two mutually exclusive actions!